We chose to showcase the team behind the brand,
build a closeone-to-one relationship with the audience and raise trust while speaking
to the patients letting them know how we can truly assist.
We achieved a 165% raise in event responses in 3 months.
THE
STORY
Create a new life
Pharco partnered with Prime Pharma to initiate Tour n’ Cure, an international program for medical tourism. The program encourages patients worldwide to visit Egypt for a week to do all needed medical check-ups, have the treatment course as prescribed by the best doctors, and enjoy the beauty of Egypt, at less than 80% of the worldwide cost. Lionel Messi, Dani Alves, and Ahmed Hossam (Mido) are currently active program ambassadors.
THE
GOAL
BRAND ENGAGEMENT & EVENT RESPONSES LOYALTY
OUR
SOLUTION
Talk directly to the patient
OUR
SUCCESS
A vivid strategy
Personalized communication built through live videos on social media and one-tonne video calls via a/b testing landing pages. We managed to achieve a 165% raise in event responses in just a 3 month period. Finally a brand recall increase of 26%, with the personal brand recall to being raised by 32%.